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Santa Cruz Real Estate Market Update: February 9, 2026 The housing market is moving forward, but it is doing so with more intention, more selectivity, and less tolerance for hesitation. Here is what is happening right now and what it actually means if you are thinking about buying or selling. Population Growth Slows U.S. population growth dropped to its weakest pace since 2021, largely […]
Santa Cruz Real Estate The One Mistake I See Santa Cruz Buyers Make Over and Over After working with buyers throughout Santa Cruz County, I see one mistake come up again and again. It’s not about intelligence or motivation. It’s about timing and assumptions. The mistake is simple.  Buyers wait for certainty instead of preparing for reality. Waiting feels responsible but it often backfires Many buyers tell me they are watching […]
Santa Cruz Real Estate What December 2025 Data Tells Us About Selling a Home in Santa Cruz County If you are thinking about selling a home in Santa Cruz County, December 2025 delivered a clear message. This is no longer a market where you can throw out a number, wait for bidding wars, and let momentum do the work for you. Strategy matters. Pricing matters. And timing matters more than most sellers realize. […]
Santa Cruz Real Estate Is Santa Cruz Still a Good Real Estate Investment? When buyers ask whether Santa Cruz is still a good real estate investment, they’re really asking one thing: Does the data still support long term value here? To answer that, you have to look past short term headlines and focus on measurable fundamentals. Supply Constraints Are Structural, Not Cyclical Santa Cruz has always been a […]
Santa Cruz Real Estate What to Know Before Buying a Home in Santa Cruz When buyers begin exploring homes in Santa Cruz, the questions change quickly. At first, it’s about bedrooms, layout, and proximity to the beach or trails. But as buyers get closer to making an offer, their focus shifts to questions that impact safety, cost, and daily life. These are the questions buyers are asking before they […]
Santa Cruz Real Estate Inside Santa Cruz Real Estate: The Neighborhood Secrets Powering California’s Coastal Boom Santa Cruz, California, is more than just a surf town.  It’s a vibrant coastal community with diverse neighborhoods, each offering its own unique charm and real estate opportunities. From oceanfront properties to forest retreats, the Santa Cruz housing market attracts everyone from first time buyers to seasoned investors seeking a slice of coastal living. The […]
Santa Cruz Real Estate Why Some Santa Cruz Homes Sell Quickly while Others Sit In Santa Cruz, it’s not unusual to see two homes that seem similar on paper perform very differently. One goes pending quickly and the other lingers, sometimes with multiple price adjustments, even in a relatively stable market. While price always matters, it is rarely the only reason a home sells quickly or sits. What I […]
Santa Cruz Real Estate The Biggest Inspection Surprises Santa Cruz Buyers Face Even buyers who feel well prepared are often surprised by what comes up during a Santa Cruz home inspection. It’s not because homes here are poorly built.  It’s because our geography, climate, and housing stock are unique. One of the most common surprises is the roof. Many homes have roofs that are near the end […]
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Santa Cruz Real Estate What Buyers Are Actually Negotiating in Santa Cruz Right Now If you are thinking about buying a home in Santa Cruz, you may be wondering how much room there really is to negotiate. The headlines can feel confusing. Some headlines report the market is competitive again, others report buyers finally have leverage, but the truth is more nuanced. What I am seeing is this: negotiations […]
Santa Cruz Mountains Selling a Home in the Santa Cruz Mountains: What Every Seller Should Know Before Listing Selling a home in the Santa Cruz Mountains is very different from selling a home on flatter ground or in a more urban setting. Mountain properties offer beauty, privacy, and character, but they also come with systems and conditions that are unfamiliar to many buyers. Understanding this difference is key to a successful sale. Having […]
Santa Cruz Mountains Why “Move In Ready” Is Rare in the Santa Cruz Mountains And What to Pay Attention to Instead If you are shopping for a home in the Santa Cruz Mountains, you may quickly notice a pattern. Almost every property has inspection notes. Drainage. Foundation comments. Older systems. Wood touching soil. It can feel discouraging if you are hoping to find something that needs nothing. Here is the reality. Truly move in ready homes […]
Prospect Heights Homes in Prospect Heights: What to Know If you’re considering buying or selling in the Prospect Heights neighborhood of Santa Cruz, you’re in a prime position for a smart decision — and here’s why. A Quick Prospect Heights Snapshot The median sale price in Prospect Heights recently was around $1.23 million. Redfin+1 The median sale price per square foot is about $673. […]

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